Posts Tagged ‘yahoo’

Using Twitter For Business

May 27th, 2009
Image representing Twitter as depicted in Crun...
Image via CrunchBase

When the Personal Computer was invented, the Mainframe Giants scoffed at it, considering the PC undeserving of their attention. Where is the PC today? Everywhere.

Same with Twitter. Do not make the mistake Goliath made. The hottest marketing strategy right now isn’t Google Adwords… It isn’t Yahoo Pay-Per-Click… It isn’t YouTube … And It isn’t FaceBook…

It’s Twitter – a website that has about as many DAILY hits as there are people in California ! (in the 30,000,000+ /day range).

So what’s in it for you?

There’s a gentleman out there in Twitter-Land who has figured out a formula for twitter… with this formula he has been able to use Twitter to generate leads for his business. And he’s revealed it at a webinar held on 27th May 09, Wednesday!

Now this gentleman has more than 60,000 followers following him on his main Twitter website… that means that every time he posts a tweet on his Twitter page, potentially 60,000 people following him are reading whatever he has to say. Sound powerful? Consequently, he is generating an endless amount of leads from the hottest website on the net today… and is showing YOU how to do that! He also reveals how to turn these leads into new associates in YOUR BUSINESS… have I got your attention now?

And yes, almost forgot… He’s generated up to $10,000 PER DAY from TWITTER using this secret formula… And as a personal favor he agreed to share it with us at this webinar!

So how do you get a recorded copy of it? Pop in your details and get ready for training on Internet Marketing like never before:

Name:
Email:

PS: Here’s a 2-minute prelude I recorded in Feb 09 when I began to understand some tricks πŸ™‚

How to Use Viral Marketing

May 6th, 2009

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your business, let’s start with a definition of exactly what "viral marketing" means.

According to the Wikipedia, "Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages."

If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Let me answer that second question first, okay? YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.

Why? Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.

Don’t believe me? Check out Amazon.com and I-tunes. Why is this the case? Because as consumers we tend to think that the average "Joe Blow" has less of a personal agenda when posting his review about the latest "Dixie Chicks" album and so we give it more weight.

And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us. People have always shared the things they like – or hate – with their friends and family members. Back in the 50’s and 60’s, our grandparents used to talk to their neighbors over the "back fence," call each other on the phone or tell their friends during lunch. The difference is, these days we use the Internet and cell phones.

What’s interesting though, is that with the popularity of the Internet, our trust – and believe in "social proof" – has become even stronger.

By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product. You’ll be gathering social proof – and that will help your sales to go through the roof.

So how do you set up your own viral marketing campaign? The first thing to do is to get back to the basics.

Here’s the real "secret" to making a lot of money with affiliate products. Have the right product, with the right message to the right people in the right time.

So start with your affiliate product. Make sure that there’s a hungry audience for whatever you’re selling.

Then make sure that you’re sending out the right message – an in the right way. If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out. That might be on MySpace, twitter or even Friendster.

What’s the right message? Maybe it’s a special report. But it could just as easily be a video. Or an audio mp3 file. Match your message to your audience. And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral. By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends. And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the "ka-ching!" of your cash register going off a lot more often.

What kind of things can go viral? Obviously videos. (In fact, if you look at most of the "gurus" in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing campaigns that go viral. However, if you don’t have the desire to do videos, you can go with that old standby – the "Special Report." Podcasts, white papers, even case studies all have the ability to "go viral" and get a lot of people very interested in what you have to say – and sell.

To create a successful viral marketing campaign, it’s very important that you find the right mix of media, marketing and audience. Make sure that your target audience is going to be interested in what you have to say, the way you’re saying it and how you’re bringing it to their attention. If you get these three things right, chances are, you’ll have a winner on your hands, and your next marketing campaign will go viral too.


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