Posts Tagged ‘video marketing’

Tips on Video Making

November 2nd, 2010

Though I have made many videos in the past I have embarked on an exercise last week wherein a worldwide marketing group of forty professionals are making one video every day for the next seven weeks. That’s a huge bank of videos under production and a terrific learning experience and sharing for all concerned.

Personally, after finishing with the first week I had five notes to self, which would be valuable tips for you, whether or not you’ve made videos earlier.

The first is, to speak slowly. I find I tend to mumble words when spoken fast and the purpose of making the video is defeated if the audibility is poor.

Second, the background we choose is very important. Using natural settings is perfect because it is a soothing, non-distracting background that keeps the viewer riveted on the message (rather than on the tell-tale clutter on the bed behind you).

Third, use a powerful editing package. Video editing is what makes it slick or webcam. If you have been watching many videos you’ll know what I mean by webcam. Anyway, editing is not a compensation for slippages in delivery, rather an enhancement through slides etc., for accentuating the points made.

Number four is the point about rhythm. Due to other pressing work one cannot shoot every day so one tends to keep stock and edit every now and then. But this is not a good idea as it does not allow for daily improvement based on feedback.

And finally, when you are making videos be sure to benchmark against others and comment on their videos. This is healthy for all concerned.

If making money videos sounds good to you, click the link to check out my videos in this series. To learn the script for your making money video, check in here.

Make Money Making Videos

September 5th, 2009
Google Video Player
Image via Wikipedia

When you think about it, the reason you make any money is 3-fold:

  1. There is a need for what you do
  2. You have an ability to do it
  3. There is a difficulty in replacing you

If one of these three is equal to zero, you may not make much money.

So what does this have to do with making videos? Well, in the huge interconnected world of the internet, you can create a need for what you do by showing it on video! Also, you can reach out to people having the need for your ability, as they can find you easily through your video. A video is more searchable on the search engines. Google in fact has a special section only for videos!

Anyone who sees your video will believe your ability faster. Since videos can’t be ‘ghost-written’, they are true and powerful! What’s important of course is for you to have some ‘ability’. Anything. You might know how to remove wine stains for example. Great! Make a video. Who knows that might start you off on a global laundry business. Do you have a dream?

As for the third point, the difficulty in replacing you, you can establish this with good service and relationship building. Again videos on ‘how-tos’ and ‘common questions’ will take care of this aspect – your video becomes the ‘hand-holder’ even while you are asleep.

Make it a point to title your videos intelligently. Titles are picked up by search engines. For instance, in the example above, I’d use the words ‘wine stain’, the ‘benefit’, and the ‘city’ I’m in so I can service the potential client. It develops into something like, “We remove wine stains and make stained clothes clean anywhere in Vancouver”. Now this title has a good chance of showing up on searches like ‘cleaning wine stains’, ‘stain removal in Vancouver’, ‘clothes cleaners in Vancouver’ etc. The keyword ‘stain’ used twice in a natural way scores more points with the search engine! Here’s more on how to find a good keyword .

Of course this is just the tip of the iceberg. You can learn Internet marketing from top professionals by watching a short video here . Happy to help!

If you’re on YOUTUBE, this is MUST-READ

May 11th, 2009

Are you using YouTube ???

Well if you haven’t noticed yet, YouTube is on the rampage right now and is looking for any and all types of "suspicious" activity so that they can shut YOU down!

And get this…

If you are in network marketing, online sales, direct sales or promoting a product, then you are about 100x more likely to get your YouTube channel suspended!

And I’ll tell you something… watching years of hard work just being torn out from under you with NO explanation by a uninformed employee at YouTube can be heart-breaking to say the least.

Imagine… having hundreds of videos with extremely valuable content, getting 20-30 leads per day from your YouTube channel, hundreds of thousands of video views, thousands of subscribers & friends, and all of your marketing websites included a little personalized YouTube video of yourself… and then one day logging in and ITS ALL GONE!

Its quite a scare and a gut-dropping horrible feeling.

Well, we can show you how you can work ‘right’ on YouTube so that you never have to experience this feeling… a huge webinar recording is available FREE!

Get the best insight from the biggest and brightest YouTube marketers on how to get around YouTube and build a solid presence and leadflow from your YouTube channel

Pop in your details below:


And while you’re there, be sure to register for our next webinar… one-hour every Wednesday starting 9PM Eastern / 8PM Central / 7PM Mountain / 6PM Pacific

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