Posts Tagged ‘selling’

Selling Online Part-time May Not Make You Rich But Could Be Fun

October 17th, 2012

Every time you turn on the television you see promotions on how you can make money online is sweeping the nation. People need to have something to fall back on with the national economy being what it is today. Many civil service jobs that were sought by many for job security are not being eliminated because of budget cuts and newer technology.

The best way to sell something is to have a good understanding of it. When choosing what you want to sell make sure you have used it and love it. You can’t be a good salesman if you can’t endorse the product. You could research what the best selling product is on the Internet for a home business but that is time consuming and everyone else is probably thinking the same thing.

Selling books online sounds like it could be a fun business. You would need to have a good supply of books on hand, which on the average I believe most people do. Once you read a book though unless it is a classic or a how-to book, like the best gardening book which describes various plants and where to place them for best results then do you really need to keep them forever?

There are numerous online book service websites that will help you sell your books. All they need is the ISBN number to list it on their website. If and when the book sells they let you know. That is not really the way I would want to do business with someone. Some people may enjoy shopping like that but wouldn’t you rather know a little about a person before selling to them?

Sell books on your own website. Make it match your personality and have fun with it. By giving the visitors a brief description of the books that would show that you are knowledgeable about the books and that you care enough to share that information. You will not have to include a description on some of the self explanatory titled ones like ‘Best Golf Instruction Book‘.

Make your website something that they will want to add to their favorites list. If possible have the option to enter a chat room where they can request certain books they have been looking for. Other people in the room may be able to suggest where the book can be found. That way you could all be helping each other and your website is just the gathering spot for them to meet. Being in business is to make money but it should also be to help people. Nothing brings a person back to a place of business faster than customer satisfaction.

Obviously this is not advice to get rich quick. But you’ll make new friends and you will be doing the public a service that most businesses have forgotten about. You’ll be having fun and you will be networking which is a great doorway to new opportunities. Another plus of having your own business is that it’s a tax write-off. Any deductions we can find when doing our taxes is going to be a good thing.

5 to-dos to sell anything

August 27th, 2009
US Senator Barack Obama campaigning in New Ham...
Image via Wikipedia

You may have heard of Philip Kotler’s famous ‘4Ps of marketing’. But there are only 2Ps in selling.

The first P is ‘Process’; which means, there’s a step by step checklist of the right things to do and anyone can learn these at any age.

And the second is ‘Person’; and that means you need to evolve your own mind to display certain characteristics that are cornerstones of success. All successful people are sales people. Mostly idea sellers… but many have evolved from being product sellers.

So if you can master a Process and become the Person, you can sell anything! And here are 5 simple to-dos for that. The first 3 relate to Process and the last 2 to Person.

1/ Know their need : You can’t make anyone buy what you have. You can only make them spend on what they need. The first process is to know the difference. You may have the world’s best business opportunity. But they might be just looking for some smart people to hang out with… and though you may seem smart, they won’t see your opportunity till you align with them on their societal need. So ask them questions. Limit each question to less than 15 words. Use a lot of “Why” (eg. Why is that important to you? Why does that bother you?). Pause to take deep breath when anxious.

2/ Listen to their objections : Nobody wants to be suckered into anything. So they will like to sound intelligent and ask the routine stuff. Listen to it. Pause. Then ask, “great point… is there anything else?”. Get all their points on the table. See if any is a real objection. Answer it. Otherwise, ask again, “lovely questions, but may I ask you, do you see how you could spend you time with some of the smartest people online and make enough money to overcome these issues?” [Need + Benefit]. The trick of the process is to keep asking the questions. He who asks has control over the conversation.

3/ Siphon out the wimps : As you start asking and listening, you will find some positive alignment. Some ‘yesses’. If they are not forthcoming, you have a procrastinator on hand. Be ok to let them go. Such persons would not qualify for the time of Barack Obama (a great sales person who asks great questions). So why would he qualify for yours? Move to the next person (that’s why generating lots of leads is important). Gently move through ‘yes’ answers to a close. Here ends the sales process and starts the relationship one (a different subject altogether).

4/ Build your self-esteem : Now if you wondered how I could be comparing responses to Mr Obama and to you, on the last point, you’ve understood what it means to evolve into the person deserving of master-seller status. To earn 100,000 dollar/mo you must have the 100,000 dollar/mo attitude and the 100,000 dollar/mo habits. Study those people. Get their DVDs, read their books and copy them. And you start ‘being’ the person. When feeling angry, negative, shy… ask yourself how your role model would respond… and do exactly that.

5/ Build your energy : There is silent power in being physically fit and mentally agile. Watch this 40-minute video of Anthony Robbins with 2 of the world’s best Internet Marketers on this subject. Know that you are never asking for money… you are always asking for a decision / commitment / to see if they are the right person. Mold your tone and quality of questions to determine this. Listen for their responses. Understand their pain. Don’t over-promise and under-deliver. And money will flow.

    I trust this was useful. Your comments are very welcome!

    How to use Internet Marketing to build any business

    August 25th, 2009

    No matter what business in you’re in, you can put the Internet to use for you and use it to help you build your business and rake in more sales.

    The statistics on how many people are online now are mind-blowing. As of November of last year, there are over One Billion people online. This gives all of us an incredible opportunity to grow our businesses – to global proportions, if that’s what we want.

    However, the Internet is not without pitfalls and obstacles. In fact, if you make the wrong move, you can find yourself in very real danger of losing everything you’ve worked so hard to build.

    Here are some things to keep in mind when it comes to using the Internet to market your business:

    Create a professional Web presence . These days with all the readily available Website templates, blogs and highly affordable Website designers who can be hired to design a custom Website, there just isn’t any excuse for amateurish or poorly built Websites these days. Even when you add the cost of Internet access, hosting , buying the right domain name and the cost of having a Website built, starting an online business is affordable to almost anyone – and so even if you run your business from your home, it doesn’t have to look that way!

    Make sure that you do research on customers . Find a hungry market that is already buying in your chosen niche. Choose a product that your target market wants to buy – the best way to do this is to choose a product or service that meets a need, takes away a pain or solves a problem. Competition is good – but make sure you choose something where you’ve got a good chance of getting close to the top.

    Plan how to generate leads . Even if your business is completely online, a strong list is your roadmap that helps guide you from zero to millionaire. List aren’t just for people who are looking at direct sales or affiliate marketing. Anything that involves networking and reaching out on the Internet rests on a list. Be flexible to invest as needed on this – but do not buy third party lists. They are stale. Generate your own.

    Use autoresponder software to build a relationship on auto-pilot. By writing your messages in pre-built autoresponders, you can stay in touch with your entire list over email. Add to this a phone call and other contact and you build fantastic trusting relationships. Some great ideas on how to write emails for better response here.

    Keep your goal to be among the best marketers online . Do you know where you want to end up? What are you going into business for? To make a little extra money? To build a business that you can later sell and live on the proceeds? Whatever your reason for going into business for yourself, decide what your ultimate goal is. That way you’ll be able to direct your actions towards achieving it. Choose the company of people who can guide you to bigger goals. Grow!

    Take action. Once you know your long-term plan for your business, it’s easier to chunk it down and create shorter, medium and long term goals that will help you to achieve them. Write down your plan for marketing on the Internet and make sure that you take at least one or two actions towards those goals every single day, Search for resources on this site and write to me if you want something you don’t find.

    Test, test, test . Whatever you’re doing – whether it’s banner advertising, using a newsletter, trying a Google AdWords campaign – or any other form of Internet marketing or advertising – keep testing your results. (But here’s a hint – when it comes to your copy, don’t waste your time on unimportant elements – only test the ones that are going to give you the biggest return on your investment.)

    So have fun being online and marketing your business, for you are at the right place at the right time!

    *****

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