Posts Tagged ‘Search engine optimization’

An interesting experiment with a ‘Search Marketing Keyword’

November 11th, 2010

As an internet marketer you must be always finding search marketing keywords that you can make money with. As I understand it, a search marketing keyword is some word or phrase that a reasonable number of people search for online… and since there is traffic for the word there are potential buyers for whatever products you can associate with the keyword.

Now maybe this is an incorrect understanding of this phrase, but hey, I came across ‘search marketing keyword‘ just five minutes ago while using my favorite keyword research tool to search some keywords in the keyword research space… for a series of videos I’m making.

What surprised me was the fact that 79 people are searching for this rather strange phrase ‘search marketing keyword’ every day. Moreover, the software tool told me that only 28,500 search results showed up for it and only 2620 of these had the phrase in the title of the piece. These are excellent numbers to penetrate through for page 1 listing, I thought to myself. So I looked up the SEO competition module to see who else had thought of doing that. And surprise surprise!

There was no EzineArticle review in the entire competitive set of Google page 1. Now I thought, why not write and article and see if it ranks up there because search marketing keyword is certainly a term prospective free-trial users of Market Samurai will be looking up.

So here I am writing writing a Market Samurai Review; how I use is a great tool to locate (and evaluate the power of) other such fantastic keyword phrases.

It has more than 8 tools built within to analyze keywords and competitive data. It drills down to a level where you can know precisely where your competition is getting its ranking from and you just need to follow through a plug the leaks. It tells you which keywords rank how well for which domain. Confusing? Not if you are trying to push a keyword in top spot and encounter a ‘hidden’ stumbling block. Then you’ll know exactly how powerful this feature is.

In addition, if you integrate you blog with the tool, the tasks of finding and publishing content can be automated as well. You can find monetization opportunities on the fly for any keyword you like. For example I could push ‘search marketing keyword’ into this tool and know what affiliate programs will allow me to make money from this obscure phrase! How’s that?

But anyhow, that’s not what I intend to do. I know you would like a Market Samurai free trial and I’m going to let you have it with ‘6 more free secrets’ at http://www.doonlinebusiness.info/2010/06/22/seo-secret… Enjoy!

Postscript: An ezine article on ‘Search Marketing Keyword’ is on Google page 1 (was posted 72 hours ago). Guess who wrote it?

Why and How to Add Your Website to Search Engines

November 1st, 2010

Before I tell you how, let me make sure we both understand why. Why to add your website to search engines? Because if you want people to know about you online you can’t depend on your brochures and sales literature to have everyone know. You can’t achieve much through your online presence unless you are searched for and a constant stream of search based traffic finds its way to you.

So why is that important? Because the rule of the web jungle is, more traffic equals more readership equals more inquiry equals more conversion equals money on autopilot. Now it’s a different matter altogether if making money on autopilot is no concern of yours. But if it excites you, here’s how to add your website to search engines.

The first step is to understand that search engines look for good quality stuff that is updated often and meets their norms of providing authentic information. These norms are determined by many factors including how many people stick to your site after clicking on it and how many press the back button (because you fooled them). I won’t get into the other factors because they are many and ever-changing (otherwise everyone would follow the algorithm and come up on top).

Step two is to have the search engine know that you exist. The first time round it needs to be able to serve your site and get its results to determine whether or not you are a worthy information provider for its searchers. For this, I have come upon a great tool called submit express. It is convenient to use and everyday one can submit five sites (or pages) for free. I use this to submit links to my articles and videos also because they in turn are linked to my sites. When the entire web carrying my information is thus added to search engines, its chances of growing in popularity are enhanced.

Now once you enter your site link to submit express at step three, it will automatically inform all the major search and several other sites that keep track of new developments online. This will make sure your site gets the visibility it must for other sites to reference back to it.

Thus in three steps you would have rolled out a process to add your website to search engines. The more often you do this with article and video pages that lead to pages on your site, the stronger a backlink network you create.

To follow this subject and the way I do this practically, watch the video below and add your comments. For more tips on SEO this is the place to go!

Important Tip on Hostgator Email

June 23rd, 2010

Ok… you are the proud owner of a domain name now and you have also seen the sense in hosting your blog on your own space rather than on a free server space with someone. Chances are you have opted for hostgator hosting as that is pretty robust and reliable, with good after sales support. So far so good.

Now how would you like to have multiple emails @yourdomain.com? yourname@yourdomain.com / sales@yourdomain.com / anything@yourdomain.com? Would be good, right?

A coachee of mine (is there a word like coachee?) was using this incredible backlinking software which creates email accounts with hundreds of sites on the fly and automatically creates backlinks from them to your site. Since he was on hostgator, he invoked the advanced email option in the backlinking software and happily got the software to automatically create and verify ‘variousnames@hisdomain.com’ … but here’s the tragedy …

variousnames@hisdomain.com had to first be ENABLED by the hostgator staff and forwarded to a previously set-up working email address like hisname@hisdomain.com before they became operational. Without these 2 steps one will not get the benefit of the “catch-all” property of the hostgator email system.

Fortunately not much was lost and my coachee was back on track with anyword@hisdomain.com being received at hisname@hisdomain.com in a matter of minutes. But I thought I’d write this post so anyone else wanting anyword@theirdomains.com would know that they must:

1. Contact hostgator staff (live chat) to “enable catch-all” – it is not ON by default

2. Forward the catch-all to a working address which is the ‘default@theirdomain.com’

Only when these 2 steps are done would hostgator email receive mail for anyword@yourdomain.com. And this feature is amazingly useful if you’re using the backlinking software we use for results like this << must watch video!

discover nichesGet a free copy of the Niche Discovery Report by the creators of the EVO backlinking software I am raving about. Drop in your details here.

A little SEO secret I’m bringing in the open

June 22nd, 2010

Yesterday this lady from facebook asked me to share a secret about the SEO work I have now started doing for a small fee. She wanted to know how I did so much of keyword research so fast and precisely… to be able to offer it as a freebie on a $10 charge. And since I shared the secret with her, I will tell you too… because you deserve to know as an Internet Marketer on my blog.

Fact is, thousands of marketers have already invested in Market Samurai, and armed with the tools inside Market Samurai, they are avoiding the mistakes that cause 99% of online marketers to fail – picking the wrong keywords, going into markets with too little traffic or too little value, or trying to break into markets that are far too competitive. As a result, they’ll profit where most others fail.

Here’s what Market Samurai does over and above the basics:

* Effectively analyzes your SEO competition instead of fighting and losing costly and time-consuming battles against almost unbeatable competitors.

* Finds relevant web content that fits your chosen keywords instead of being forced to research and write content the old way – from start-to-finish by yourself, or paying for outsourcing.

* Finds opportunities to build high-value backlinks to your content from relevant sites, practically on autopilot – including valuable blog pingback links.

The training at the Market Samurai back-office is exceptional to say the least. It equips you through 3 golden rules that nobody else will tell you (nobody didn’t tell me at least).

* SEO Golden Rule #1 – Pick keywords that ATTRACT TRAFFIC, and avoid 90% of all keywords that will NOT attract traffic.

* SEO Golden Rule #2 – Pick keywords that have COMMERCIAL VALUE, and avoid all of the unprofitable, useless-traffic keywords.

* SEO Golden Rule #3 – Pick keywords with LOW LEVELS OF COMPETITION – and avoid keywords that give you have no chance to get front-page Google rankings.

Only around 1% of all keywords fit within these 3 Golden Rules. So if you EVER want to drive free search engine traffic to your website, then without Market Samurai you’re playing “SEO Roulette” with the odds stacked against you at 100 to 1, trying to “GUESS” the right keywords to target!

Don’t get left behind by those that take action while you sit there and wonder. Make sure you also get Market Samurai… and if your drop your details in here I’ll work a way for you to get the ONLY drop-dead-deal on it… a FREE Trial! Click it now.

Proof of Free SEO Jobs I did

June 18th, 2010

Yes I have been working for free on SEO jobs till now. But with this video I have conclusive proof that your paying me for my services will be well worth your money. In case you haven’t watched the video yet, watch it now.

The way I would work with you is as follows:

1. You will mail me a note to get started. Click here.

2. I understand your space and provide you free advice on how to choose your domain and keywords for it.

3. You agree to 10 sessions with me of 10 minutes each @USD 10 per session. Here I’ll guide you on site development.

4. I work on your keyword research and backlinking for free during the course of these sessions.

5. You have a perfectly optimized site up and running inside of 2 weeks!

Howzatt? Get started by mailing me now.

5 Killer SEO Tips to Get Backlinks

March 6th, 2010

Written by: Steven Clayton, Guest Blogger

Anyone who pays attention to SEO techniques knows that getting high quality, “do follow,” and diverse backlinks is the key to search engine optimization. The challenge, of course, is where to find places to get powerful backlinks.

Most people build their link building strategies around blog and forum postings. This makes sense and is certainly part of our plans as well. However, it stands to reason that Google also knows that most marketers who are using SEO tactics to rank their sites are doing this, and it makes sense that they will be looking for a much more diverse backlink pattern to award the highest rankings to.

With that in mind, I’m going to share the top 5 non-forum/blog backlink sources that we teach in Commission Blueprint 2.0.

1. Squidoo Lists

Squidoo.com is a great place to get links back to your site. Type the following into a Google search:

“add+to+this+list”+site:squidoo.com

You will be presented with a huge list of Squidoo lenses where you can add your site, with custom anchor text. Many of these have very high PageRank as well!

For extra credit, append +”keyword phrase” onto the end of this query, and you can target your links for relevance. For example, if you were trying to rank a fitness site you could type:

“add+to+this+list”+”fitness”+site:squidoo.com

2. Web 2.0 Profiles

Many Web 2.0 sites that allow you to create profiles and interact with others provide high PageRank, “do follow” links to the website listed in your profile. Some examples include www.linkedin.com, www.flickr.com, www.twibs.com, and www.zoominfo.com.

When creating profiles on these sites (which you could do for every niche you’re in) you’re able to list your website, which becomes a high quality backlink to your site.

3. Article Marketing for Links

Most marketers are familiar with writing articles to get traffic, but we write most of our articles for backlinks. If you’ve put a link to your site within the article (and let’s certainly hope you’re doing that!), every article that gets posted becomes a backlink (or even 2 or 3). The more articles that get posted, the more links you can build.

To get started, you simply have to write the article and submit it to a few article directories. I recommend: www.Ezinearticles.com, www.goarticles.com, and www.articledashboard.com.

There is absolutely no problem or penalty with submitting the same article to all three places (submit to Ezinearticles first, though, as they are the strictest with regard to unique content), and if you are accepted by all three and have 2 links in each article, your article will result in 6 high quality backlinks!

4. Relevant Lists and Resource Directories

There are many websites that function as a resource for people interested in a particular topic. For example, one site may maintain a list of top weight loss sites to visit. A backlink from pages like these can provide high quality, highly relevant backlinks. The relevance of backlinks is being talked about much more by Google lately, and it is assumed that relevance will play a larger role in site ranking in the near future.

The trick is to find these sites quickly and efficiently. We’ve found the following Google search queries to work very well:

“Keyword phrase” + “add url”

“Keyword phrase” + “add site”

“Keyword phrase” +  “add website”

For example, if you’re looking to build backlinks to a fitness-related site, you can search for:

“fitness” + “add url”

Google will return a huge list of sites that will allow you to add your web site, creating a backlink to your site.

One thing to watch out for is that many of the sites you’ll come across will ask for a reciprocal link (i.e., we’ll link to you if you link to us). These should be avoided. It’s worth the effort to sift through these sites to find ones where you can add your link without having to place a reciprocal link on your site, because these links are less valuable for SEO purposes.

Make sure to keep a list or database of all of these great link building sites/resources that you find, so you don’t have to search for them again the next time!

5. Easy EDU Links

I’ve saved my favorite and most unique tip for last. It’s commonly accepted knowledge that .EDU and .GOV backlinks are valued very highly when Google decides on your search rank position. Some people also know the “trick” to finding blogs and forums on .EDU domains, where they can leave useful comments that link back to their sites. If you don’t, here’s a great Google query to find .EDU blogs:

site:.edu inurl:blog “post a comment” -”you must be logged in”

We’re after something more valuable, though. How about a whole page on an .EDU domain where you can put an article or a whole blog post, as opposed to just a comment? All you need is a willing college student!

At many schools, college students are given web space they can use for anything they like. Of course, this web space is hosted on the .EDU domain. All we need to do is to get this college student to allow us to post our material if they like it. But how do you go about finding these students?

If you really think about it, you can’t possibly be many degrees of separation away from knowing someone who’s in college right now. Think about your circle of friends and family, and branch out from there. For example, even though I’m “older” (I have teenage children… sigh), I still have 3 cousins that are attending college right now. If I expand my reach further, friends of my parents have children in college. I’m also getting to the age where my friends are starting to have kids in college. In short, I can’t throw a rock into my personal network without hitting a college student!

All you have to do is approach these students in your network and ask for their help, or give them something in exchange, for the privilege of putting some content on their site. It’s as simple as that.

I hope these tips help you improve your search engine rankings and make you a more successful Internet Marketer!

About the author

Steven Clayton and his partner Tim Godfrey are the creators of several best-selling Internet Marketing information products, including Commission Blueprint 2.0, Niche Blueprint, and SEM Business Blueprint. You can get more great advice and information on their blog.

How to spend time smartly with your blog

September 29th, 2009

If you are exploring online business opportunities you would have seen that the internet is huge as an ocean. And lot of people are writing blogs and encouraging you to do so as well. So what are the right things to do in blogging? This is a huge subject but here are the top 3 todos that would benefit you.

One , if your blog is pointing to your business (highly recommended, but ask me about this separately) your blog posts must be structured on keywords. Do you know how to find good keywords ? Click and read. Keywords are like the skeleton of your business… giving the frame for money to be pegged on. Keywords – with search engine optimization (SEO) techniques – help you to be found… and what can be found can be bought. Simple.

Two , get backlinks for your blog. Backlinks are like bridges from the mainland to an island. If you imagine the internet as an ocean and your blog as an island, you would use the links to your blogposts as ‘flares’… which you send out to catch the attention of passing ships and people on the mainland. They would then follow the direction of the flares and build a bridge. But here’s the catch! Not everyone who sees your flares would be an engineer. Which means they might not be qualified to make a good bridge over which a search engine could drive. So spend your time putting your flares (links) on sites that have these two facilities:

1. The offer back links (they are do-follow sites)

2. They have a high page rank / Alexa rating

These two concepts stumped me as a beginner, but they’re easy to understand really. Sites having page ranks closest to 10 – or Alexa ratings closest to 1 – are indications of ‘authority sites’. An authority (obviously) would build a strong ‘bridge’. But most high authorities ‘do not follow’ links. For example, Facebook is ‘Alexa 3’ but no link you post on it will be recognized by search engines. So you’ll be shooting flares all day and night and nobody will be seeing them!

On the other hand, an article site like ezinearticles.com offers an author resource box that backlinks to the (blog) site specified by the author. Since ezinearticles has a page rank of 6 and an Alexa of 162, it has a very good rub-off on your blog. So the time you spend posting articles on ezinearticles, with good links in the author resource box, is time well spent.

I must clarify here, that page rank (PR) is scaled from 0 to 10 and by and large all sites are zero. A PR of 2 or 3 means your site is in very elite company. Alexa on the other hand ranks upto 22 million or so, and any count below a million signals a respectable site. Now you see why I’m showing off mine at 587,238 🙂

To get the tool bar you see in this picture, download the SearchStatus bar free here . This bar also tells you whether the site you are on is a ‘do-follow’ or not. The best way to waste time is by posting links on a high Alexa no-follow site. A good thing to do is post comments on Alexa 1 million and below blogs, so google’s attention comes in the direction of your blog as well. Get the idea?

And three , get a diagnostic report on the health of your website in SEO terms by visiting www.websitegrader.com This is a phenomenal free service that runs a scan and exposes your blog’s skeleton, tissues, fat and everything in minutes. Consequently you know exactly what needs work. Visit the site now and say wow. You can even use it to know what your competition is doing right!

That said, I’ll wind this up here. Trust you have developed your gameplan for how to market online . Else click (<) for tips. If you find inputs like these useful, pop your details here and I’ll put you on a 30 day program to have you dancing on your ‘Malibu island’ online. No worry – I won’t share the list and don’t spam 🙂 See you around!

I want Private Access to the Secrets of Top Earners
Name:
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I’m an online marketer and I want to Arrive At Success!!

Keyword research for beginners

September 22nd, 2009

How to find a good keyword? When I was a beginner in internet marketing, every webinar I attended, every talk I heard, emphasized the need to find good keywords. Aha, I thought… keywords… those are the words people search for. If their search and my specified keywords match, my ad / article / post / video will show up high on the search engine. Cool. How complicated can that be? Of course I know what people are searching for… “make money, work at home, online business ”… I’ll use those words, I thought… simple.

Over time, I got not-overwhelmingly-great results. Hmmm. Actually nothing showed up on google in the first 10 pages. Hmmm. SEO. Search Engine Optimization. People seem to be making a lot of money with it. These techniques place keywords at the ‘right spots’ for the search engines spiders (bots) to ‘crawl over’ to them.

Now I am not one to spend money on something I know I can learn by putting two and two together. So I just spent a lot more time. And learned what I share here. To be sure you are not wasting your time reading this, go to google and type ‘nucerity distributors’. My blog [ www.DoOnlineBusiness.info ] will show up on page 1. And I am not even a nucerity distributor! So now I know something.

What I know can be split in 3 parts:

  1. What search engines look for
  2. Where you can look for what they look for
  3. Where you can place what you found

What search engines look for

Initially it was a mystery to me how google* can ‘see’ a video and know where to classify it and when to bring it up. Now if you have ever posted a video, you’ll recall there are 3 things you feed in. The title, the description and the tags. You also save your video with a ‘filename’. Remember that.

Google is looking to serve content that its users will be happy to read. Why? Because if google understands what they are searching for they will keep searching. So google uses lots of programming to constantly ‘prune its garden’ of content grass.

Yes, google is a living organism. The biggest artificial intelligence on the planet. It knows what everyone in the connected world is thinking (searching for) and carefully organizes what it serves you. Scary? Live with it! And read the book Perry Marshall’s definitive guide to google adwords [ adw.DoOnlineBusiness.info ] to master google with authority.

So google will constantly stay in touch with places where content comes up. Youtube , Squidoo , Ezine articles , Free Press Release are some places like that. It will check for new tags, descriptions, names and titles every few hours and index them. Then it will serve and watch. If people click your content (because the keyword/tag matched) but press the ‘back’ button in a few seconds and came back to search, google will know your content is not really matching your words. “Shady guy. Says something… does something else.” Google will make a mental note.

Similarly, the search engines will (on a lesser frequency) check for what’s new on all sites on the net. You may use www.pingomatic.com once a week to ‘ping’ the spiders so they know you’re generally posting something new every week. Don’t ping very often. Remember how irritating it is when the doorbell keeps ringing? Same with google. You want it to like you.

This apart, search engines also look for picture names, headings, link text and URLs. Let us understand these by example. Say you are into dog food. Now you will do just great if you can get these in order:

  1. Get a URL like www.dogfood.com Generally this will not be available. So try www.welovedogfood.com A great site to check for these is www.pcnames.com Once you have a name, register it at www.namecheap.com or any service you find ok.
  2. If you already have a blog domain like www.youname.com and dogfood is an interest area, create a permalink www.yourname.com/dogfood This is more easily available but less authoritative.
  3. Now your title. This is the part that appears in the blue band on top (left side of the minimize-close buttons). Make sure the words ‘dog food’ are there.
  4. In your headline, use the words ‘dog food’. Doing so will automatically put it in your blogpost permalink.
  5. Putting up a picture of your product? Name it “yourname dog food”
  6. Filling out a description box? Use dog food several times. Also /Alternatively in the first para, with other words around it eg ‘dog food lovers buy yourname dog food because dog food from yourcompany is dof good’.
  7. Select the tags as dog food, dog food lovers, yourname dogfood, yourcompany dog food etc. Notice the inane repetition. Also notice variations… with and without spaces dogfood and dog food. All these count.
  8. Wherever you can, especially towards the beginning and end of text, incorporate “yourname dog food” and hyperlink it to your site. This is called anchor text and the link helps score brownie points for your site on the keyword/s in anchor text.
  9. Lastly, note down all the keywords you’ve used so you can check how well they’re showing up. You are into a scientific experiment on artificial intelligence! Congrats!

Where you can look for what they look for

Now this is the most borinnnnng part. Also the most fundamental. Like most things in life, veggies included 🙂

It’s best to keep a pen and scribble pad handy. This is very important advice. Do it now.

As we go through, we’ll follow a 3 step process. Just know that we are aiming to figure out 3 things:

  1. What words do people search for
  2. How many people search, how often and where (traffic)
  3. How many sites use the same keyword (competition)

In case you are doing keyword research for pay per click (PPC) advertising you would also need to consider ‘commercial value’ of your keyword (will it be profitable). But this is what the paid keyword softwares are about and beyond the scope of SEO here. Click the link [ ppc.DoOnlineBusiness.info ] to learn more.

So here goes:

Step 1 : Think of a seed keyword and type it in this tool (for now it will be ‘dog food’).

https://adwords.google.com/select/KeywordToolExternal

This tool will throw up lots of phrases related to dog food along with number of searches per month. This keeps changing with time… what I see now are (top 5):

dog food – 2,740,000 searches /month

dry dog food – 165,000 searches /month

dogs food – 135,000 searches /month

best dog food – 110,000 searches /month

natural dog food – 110,000 searches /month

Try it. That’s the best way to learn.

Step 2 : Pick some of these search words that relate to you (maybe you are not into ‘dry dog food’ so don’t bother with it) and hop across to

http://www.google.com/insights/search

Here you’ll get trends of how much the search word is searched for. Which countries / states. Any seasonality and so on. Change the filters to find out. Now you have some relevant keywords that work in your area. Right?

Step 3 : Go to www.google.com and type your selected 10 (or so) keywords in. Look for the number of sites it displays on the top right. For dog food I see:

Results 110 of about 43,400,000 for dog food with Safesearch on”

Phew! 43 million is a very big number. Try ‘dogs food’ and it will show up 25 million. That’s still a lot. Go down the list in step 1 and add a word or two till you can hit a sweet spot less than 500,000. A well optimized site will rank high in that kind of competition. Now you see why it’s tedious and boring? Well you can buy a keyword research software tool to help you. Go to [ gcd.DoOnlineBusiness.info ] for tons of free videos! Keyword research is life and death online.

Where you can place what you found

Now you finally have 10 (or so) keywords that work and for you exclusively. Follow the 9 points of section 1 (above) to place them at the right places in your content. That’s obvious.

Also get back to google.com with the keywords you dropped (now you see why you needed the scribble pad?). Look up which sites score well on them. For instance, for ‘dog food recipes’ I find 20 million competitors… but there is a youtube video at spot # 5. This tells us youtube is being tracked by google on this word. Study that video. Do better keyword packing and post your video on youtube. In a day or two, if this video is replaced by yours… bingo you have your site linked from the first page of google (be sure to start your description with your site address)!

If this last part got you, that’s the law of the jungle… you don’t have to be the fastest deer… you have to be faster than the slowest to not be eaten!

But it’s not always so simple. The site on top may have a history, lot of back-links, links from authority sites like .gov and .edu… all of which give it credibility. So you can’t ever say for sure. What you can do however, is keep posting good stuff on popular sites with your keywords matched… and who knows, maybe a .gov site will link back to you!

If you’ve read this far with a bit of follow-the-instructions, congratulations! For one, you are not a beginner anymore. So while I’m seeing whether this article will rank for “keyword research for beginners”, the subject keyword research for beginners doesn’t apply to you now! Trust this helped! Enjoy your journey as you do online business!

Don’t Compete — Instead Complete

May 29th, 2009

What I just love about network marketing in particular and the B-quadrant / abundance thinking in general is that there in no need to ‘compete’ with each other. We in fact spend our energy to ‘complete’ each other… because there is so much to do and so many lives to positively impact.

My friend and associate Ferny , who is the Guru of search engine optimization (SEO) and runs the company that handles the SEO for the multi-million dollar internet operations of Mike Dillard and Jay Kubassek , to name a few, has produced this fantastic video… FYI

Now, I daresay after watching this you do get the picture too. We want to collaborate with you because you are valuable dear reader. You are significant. It is your left-quadrant education that might make you think otherwise, or suspect our motives.

But here’s a final thought on this… have you ever heard of any scion of the families of the Fords, Roosevelts, Ambanis, Mittals, Gates or Waltons applying for ‘competitive’ exams? Come, enjoy the B-quadrant 🙂


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