Posts Tagged ‘research’

Are you giving them what they want?

January 15th, 2011

Hello there… I’m talking to you online business owner. You have set up your site and worked your ways around inventory and logistics. But have you put up your system to know what your customers want? Yes, I’m talking about a free online survey tool for your site.

What good is a free online survey tool? It does at least 3 things:

  1. Makes your site interactive. Your readers get something to do.
  2. Gives you feedback in real time so you can cater to your visitor’s needs better.
  3. Helps you plan events, promotions etc so you spend wisely on them when you do.

So now you must be wondering how to use a free online survey tool for your site. You have 2 options. One is to use a service like surveymonkey (google it) that links from your site and collects feedback in a back office for you. The other is a survey software and feedback tool called KISSinsights.

I like the latter and the links above will take you to their site. Here are 3 reasons to use them:

  1. They integrate directly into your site so the impulse to respond is triggered better
  2. They run on any platform… even free ones like ‘blogger’
  3. They have a great clientele and operate in multiple languages

So check out the possibilities you now have to conduct surveys on your site. Give them what they want and they will stick to buying from you!

How to use Internet Marketing to build any business

August 25th, 2009

No matter what business in you’re in, you can put the Internet to use for you and use it to help you build your business and rake in more sales.

The statistics on how many people are online now are mind-blowing. As of November of last year, there are over One Billion people online. This gives all of us an incredible opportunity to grow our businesses – to global proportions, if that’s what we want.

However, the Internet is not without pitfalls and obstacles. In fact, if you make the wrong move, you can find yourself in very real danger of losing everything you’ve worked so hard to build.

Here are some things to keep in mind when it comes to using the Internet to market your business:

Create a professional Web presence . These days with all the readily available Website templates, blogs and highly affordable Website designers who can be hired to design a custom Website, there just isn’t any excuse for amateurish or poorly built Websites these days. Even when you add the cost of Internet access, hosting , buying the right domain name and the cost of having a Website built, starting an online business is affordable to almost anyone – and so even if you run your business from your home, it doesn’t have to look that way!

Make sure that you do research on customers . Find a hungry market that is already buying in your chosen niche. Choose a product that your target market wants to buy – the best way to do this is to choose a product or service that meets a need, takes away a pain or solves a problem. Competition is good – but make sure you choose something where you’ve got a good chance of getting close to the top.

Plan how to generate leads . Even if your business is completely online, a strong list is your roadmap that helps guide you from zero to millionaire. List aren’t just for people who are looking at direct sales or affiliate marketing. Anything that involves networking and reaching out on the Internet rests on a list. Be flexible to invest as needed on this – but do not buy third party lists. They are stale. Generate your own.

Use autoresponder software to build a relationship on auto-pilot. By writing your messages in pre-built autoresponders, you can stay in touch with your entire list over email. Add to this a phone call and other contact and you build fantastic trusting relationships. Some great ideas on how to write emails for better response here.

Keep your goal to be among the best marketers online . Do you know where you want to end up? What are you going into business for? To make a little extra money? To build a business that you can later sell and live on the proceeds? Whatever your reason for going into business for yourself, decide what your ultimate goal is. That way you’ll be able to direct your actions towards achieving it. Choose the company of people who can guide you to bigger goals. Grow!

Take action. Once you know your long-term plan for your business, it’s easier to chunk it down and create shorter, medium and long term goals that will help you to achieve them. Write down your plan for marketing on the Internet and make sure that you take at least one or two actions towards those goals every single day, Search for resources on this site and write to me if you want something you don’t find.

Test, test, test . Whatever you’re doing – whether it’s banner advertising, using a newsletter, trying a Google AdWords campaign – or any other form of Internet marketing or advertising – keep testing your results. (But here’s a hint – when it comes to your copy, don’t waste your time on unimportant elements – only test the ones that are going to give you the biggest return on your investment.)

So have fun being online and marketing your business, for you are at the right place at the right time!


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