Posts Tagged ‘niche marketing’

5 Rules For Making Money In Niche Markets

January 14th, 2011

There is this very vivacious student of mine who loves things that are numbered. And since I love to see that ‘sparkle of understanding’ in her eyes every time we Skype, I have learned to put across stuff I know in numbered lists. And I guess there are many who would like points made that way… it makes them easier to remember, among other things… having said that, let me start serious blogging this year with 5 rules for making money in niche markets.

Last year (2010) was a good one for me in niches. In fact I moved my focus from network marketing and MLSP, over to keyword research, seo and niche marketing for the better part of the year. No regrets. This year I will balance the two, more so because I have developed a great bank of videos explaining both these business streams and how to profit from them. And these videos will get the exposure they deserve… so serious online entrepreneurs and networkers will keep my coaching practice (just follow what I do and stick close) quite full I guess 🙂

Making Money In Niche Markets

For the completely uninitiated, what is a niche (?) would be the question on top of mind. Click that link and run through the video before you go any further. Once you do, finding the niche markets that make money will be the challenge. For this, I strongly recommend you use a keyword research tool like Market Samurai (it’s what professionals use – just $97 for a lifetime purchase and updates). You can watch a Market Samurai review here… and about whether or not you need it, well, you wouldn’t expect to dig for gold without a spade, would you? Same thing when it comes to making money in niche markets… this is the spade… in fact it’s an excavator at the price of a spade!

What you do with this tool determines whether the stuff you do next will make money or not. Here are the 5 rules to abide by when locating keywords to rest your niches upon.

Keywords for making money in niche markets

  1. Must have at least 3,000-15,000 EXACT Monthly Searches according to Google.
  2. Must have atleast $1-3 Average Cost Per Click.
  3. Exact domain name available (.com, .org or .net preferably).
  4. Keyword should NOT have country or company name in it.
  5. Should be Information Type (How- to’s) and Product Friendly.

Allow me to explain. First, unless you have at least 100 searches a day on the exact keyword, you will be building niche sites with low traffic. The work involved with site building is the same… so might as well work hard locating the keywords in your niches with good search volumes anyway.

Next, since it makes heaps of sense to load high traffic sites with adsense, you would like to choose expensive keywords so you get a larger share of the advertising pie. Again, the click volume will be the same even for a $0.25 keyword… but you’ll earn very little on it. So invest time locating the winning keywords first.

Now that you’ve got the input from Market Samurai, move over to www.pcnames.com and check out domain availability. You want to own yourmainkeyword.com rather than yourniche.com. Why? Search engines respond better to this, that’s why.

Next, stay clear of copyright issues and territorial limitations. While on this point, get yourself a privacy policy plugin and a good disclaimer for your site. These are good for humans, search engines and website owners.

And lastly, choose keywords that help you get products that make money. The more tangible a keyword is, the better its chances of monetization. For example, for the ‘dog foods’ niche, between two keywords ‘what dogs eat’ and ‘chunky dog biscuits’, which one do you think will be making money in niche markets? The second one… that’s what people can visualize… and buy!

How do niche websites, niche videos and articles work for you?

November 4th, 2010

In the process of making money from niches online you must be developing niche websites, niche videos and articles based on niche keywords, right? But what is the niche strategy you use to encompass all this?

I recommend one called the nerve-center approach. This niche strategy converges all your efforts into a self-hosted blog which aims to become the go-to place for anyone seeking information on your niche.

Your niche blog becomes the center for all your niche videos and articles to backlink to, and serves to host all the niche services vendors, who’s products make you money.

There are two major things to bear in mind as you prepare your niche blog along this strategy. One, the niche keywords must have considerable traffic flowing to them… at least 10,000 searches per month all put together, for break even. And two, you must have an autoresponder-enabled form inserted into the top part of your home page so that visitors can get onto your mailing list.

Most of your sales will happen through the mailing list because that’s when your visitors start to have a relationship with you and develop enough trust to put money into your advice. In case of impulse purchase products this might not be necessary, but it always is better niche strategy. Besides, if your niche blog just sends prospects to your vendors’ sites, you may never get an opportunity for repeat business!

So how do you estimate searches and develop autoresponder-based forms? These are technical subjects and there’s no escaping them if you want to get your niche strategy to really work for you. Watch my videos here to learn for free step by step.

Searching for Ideas for Websites? Why Not Cook Up a Niche Blog?

November 3rd, 2010

What is a niche? It is a space available in the market for you to make money from. How do you make money in niches? You cater to the people searching for that niche and give them products suitable for them. How do you give them the products? Set up a niche blog.

That I guess sums up my article. But chances are you are confused as ever by the jargon. So let’s go over it slowly this time.

People are looking for things online all the time. Google estimates a billion searches a day and there’s a huge database they share on their ‘external keyword tool’ site which tells you what people are generally searching for. Google ‘external keyword tool’ and you will see what I mean.

Now if you have expertise in an area that commands many searches, chances are that these people will find your site when they search and therefore you could sell them the stuff they need from your site and pocket some commission.

That’s what a niche blog is about. It caters to a specific area of interest about which you know something and positions itself between the buyer and various vendors of diverse products that fulfill the needs of that niche.

For example, a blog on growing orchids indoors could have ads and links of providers of artificial lights, water drip systems, orchid books, seeds etc… get the picture?

These product sellers are often happy to share their sale profits with you when you become their ‘affiliate’ and the idea for websites around niches is to aggregate affiliateships that make money for the niche blog owner.

Now read up tips on blogging for profit on my blog here.

What Is a Niche and Does Making Money From Niche Ideas Require Niche Research?

November 3rd, 2010

That’s a lot of questions about the niche definition, niche ideas and niche research I shall be covering here. So without further ado, here goes…

First, a niche is a crack in the wall by definition. In the online business context, it is an opportunity that exists in the marketplace for a product or service that not many people cater to. A crack in the market so to say.

Now if you are an expert at something… let’s say children’s paper craft… then that could well be the niche idea you could build an online business around. However, it is highly recommended to do niche research before arriving at any conclusion about the niche idea making money for you.

So how do you commence on niche research? Tools on the net come to the rescue. Check out the following parameters. The first is how many people are searching for the term ‘children’s paper craft’ in our case. This is seen in the Google external keyword tool (Google it to reach the site). If the number is more than 3000, that’s great because you’ll have at least 100 people searching for you everyday.

Next, how many sites compete with you in Google? Find this by typing your keyword in double quotes eg “children’s paper craft” and see how many search results the search engine throws up. If it is less than 30,000 you are on a juicy trail.

Third, check if there are ads in the right column of the search engine. If yes, people are making money from that term already and so the word has commercial possibility. Click on some of the sites to see what exactly you can offer that’s new to your niche. Maybe you have great niche ideas for ‘children’s paper craft for Halloween’. Do check the three parameters for that term too!

And finally, estimate the commercial intent for people to buy in your niche by referring a video here on money making keywords. Next you want to set up your niche website and I recommend my blogpost on getting paid to blog as the resource for that.


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