Posts Tagged ‘google’

Get backlinks: Free backlinks!

April 5th, 2010

Oh boy am I excited! After one year of being online and learning the ropes… and 3 months of discovering that backlinks are the key to growth… I have finally found the solution to get backlinks… and that too free backlinks. Your search ends here.

I set up a forum post asking for a backlinking tool on one of the more reputable networking forums and received a suggestion from an acquaintance to check out brute force seo. He said, “it’s $157/month with an affiliate commission and trust me you’ll love it.” Now I must confess that was not the first recommendation being made to me so I was wary. I went to the page, saw the videos and then looked at the price and fell off my chair. Nothing I had encountered till then was over $147 a month and I was looking at $97 as my outer budget. But then he mentioned ‘affiliate program’ so I clicked that link. And lo! 50% was the affiliate commission, which meant I could recover my investment with just 2 sales. Sounded good. That apart, 33% was offered as ongoing commission, which meant I needed 3 subscribers like my referrer to keep this thing free. Pretty easy I thought. There will be 3 people on the planet who think this is a good idea even if the product is not the very best.

There was a 7-day free trial against paypal. I decided to opt in for the trial. If nothing else, my understanding of backlinks would increase I figured once I handle a package… and paypal is easy to cancel.

Next I thought to check on support. I always shoot for support first and product later. I was amazed. For a simple set of 3 queries I got a methodical point-by-point response in few hours. Then I stepped into the brute force forum. Oooh! What camaraderie… like an army at work against the artificial intelligence machine of google. And this was in the general forum, not the member’s area… what would that be like, I wondered.

By now my product had downloaded and I was ready for the kill. The set ups were easy and Peter Drew (the maker) wrote the pdfs well and easily. What’s more, I got a keyword research tool and a twitter friend adder free. These were cool but I didn’t really get the time to check them out as my purpose was to get back links.

Putting the brute force software to work, I found it worked really hard. It searched for every directory, forum, web2.0 property it could find, created a new account there and posted a link on all my major keywords back to my money site/s. Every run took 10 hours or so and a pretty dapper report was output. Of course it would take a while for google to reflect these free backlinks (as the forum people advised) but they were coming surely.

Now I am 2 weeks into brute force and I believe I have my solution here. Why not take the free trial and experience all the “better than you expected” stuff yourself? I’m here to help.

Keyword research for beginners

September 22nd, 2009

How to find a good keyword? When I was a beginner in internet marketing, every webinar I attended, every talk I heard, emphasized the need to find good keywords. Aha, I thought… keywords… those are the words people search for. If their search and my specified keywords match, my ad / article / post / video will show up high on the search engine. Cool. How complicated can that be? Of course I know what people are searching for… “make money, work at home, online business ”… I’ll use those words, I thought… simple.

Over time, I got not-overwhelmingly-great results. Hmmm. Actually nothing showed up on google in the first 10 pages. Hmmm. SEO. Search Engine Optimization. People seem to be making a lot of money with it. These techniques place keywords at the ‘right spots’ for the search engines spiders (bots) to ‘crawl over’ to them.

Now I am not one to spend money on something I know I can learn by putting two and two together. So I just spent a lot more time. And learned what I share here. To be sure you are not wasting your time reading this, go to google and type ‘nucerity distributors’. My blog [ www.DoOnlineBusiness.info ] will show up on page 1. And I am not even a nucerity distributor! So now I know something.

What I know can be split in 3 parts:

  1. What search engines look for
  2. Where you can look for what they look for
  3. Where you can place what you found

What search engines look for

Initially it was a mystery to me how google* can ‘see’ a video and know where to classify it and when to bring it up. Now if you have ever posted a video, you’ll recall there are 3 things you feed in. The title, the description and the tags. You also save your video with a ‘filename’. Remember that.

Google is looking to serve content that its users will be happy to read. Why? Because if google understands what they are searching for they will keep searching. So google uses lots of programming to constantly ‘prune its garden’ of content grass.

Yes, google is a living organism. The biggest artificial intelligence on the planet. It knows what everyone in the connected world is thinking (searching for) and carefully organizes what it serves you. Scary? Live with it! And read the book Perry Marshall’s definitive guide to google adwords [ adw.DoOnlineBusiness.info ] to master google with authority.

So google will constantly stay in touch with places where content comes up. Youtube , Squidoo , Ezine articles , Free Press Release are some places like that. It will check for new tags, descriptions, names and titles every few hours and index them. Then it will serve and watch. If people click your content (because the keyword/tag matched) but press the ‘back’ button in a few seconds and came back to search, google will know your content is not really matching your words. “Shady guy. Says something… does something else.” Google will make a mental note.

Similarly, the search engines will (on a lesser frequency) check for what’s new on all sites on the net. You may use www.pingomatic.com once a week to ‘ping’ the spiders so they know you’re generally posting something new every week. Don’t ping very often. Remember how irritating it is when the doorbell keeps ringing? Same with google. You want it to like you.

This apart, search engines also look for picture names, headings, link text and URLs. Let us understand these by example. Say you are into dog food. Now you will do just great if you can get these in order:

  1. Get a URL like www.dogfood.com Generally this will not be available. So try www.welovedogfood.com A great site to check for these is www.pcnames.com Once you have a name, register it at www.namecheap.com or any service you find ok.
  2. If you already have a blog domain like www.youname.com and dogfood is an interest area, create a permalink www.yourname.com/dogfood This is more easily available but less authoritative.
  3. Now your title. This is the part that appears in the blue band on top (left side of the minimize-close buttons). Make sure the words ‘dog food’ are there.
  4. In your headline, use the words ‘dog food’. Doing so will automatically put it in your blogpost permalink.
  5. Putting up a picture of your product? Name it “yourname dog food”
  6. Filling out a description box? Use dog food several times. Also /Alternatively in the first para, with other words around it eg ‘dog food lovers buy yourname dog food because dog food from yourcompany is dof good’.
  7. Select the tags as dog food, dog food lovers, yourname dogfood, yourcompany dog food etc. Notice the inane repetition. Also notice variations… with and without spaces dogfood and dog food. All these count.
  8. Wherever you can, especially towards the beginning and end of text, incorporate “yourname dog food” and hyperlink it to your site. This is called anchor text and the link helps score brownie points for your site on the keyword/s in anchor text.
  9. Lastly, note down all the keywords you’ve used so you can check how well they’re showing up. You are into a scientific experiment on artificial intelligence! Congrats!

Where you can look for what they look for

Now this is the most borinnnnng part. Also the most fundamental. Like most things in life, veggies included 🙂

It’s best to keep a pen and scribble pad handy. This is very important advice. Do it now.

As we go through, we’ll follow a 3 step process. Just know that we are aiming to figure out 3 things:

  1. What words do people search for
  2. How many people search, how often and where (traffic)
  3. How many sites use the same keyword (competition)

In case you are doing keyword research for pay per click (PPC) advertising you would also need to consider ‘commercial value’ of your keyword (will it be profitable). But this is what the paid keyword softwares are about and beyond the scope of SEO here. Click the link [ ppc.DoOnlineBusiness.info ] to learn more.

So here goes:

Step 1 : Think of a seed keyword and type it in this tool (for now it will be ‘dog food’).

https://adwords.google.com/select/KeywordToolExternal

This tool will throw up lots of phrases related to dog food along with number of searches per month. This keeps changing with time… what I see now are (top 5):

dog food – 2,740,000 searches /month

dry dog food – 165,000 searches /month

dogs food – 135,000 searches /month

best dog food – 110,000 searches /month

natural dog food – 110,000 searches /month

Try it. That’s the best way to learn.

Step 2 : Pick some of these search words that relate to you (maybe you are not into ‘dry dog food’ so don’t bother with it) and hop across to

http://www.google.com/insights/search

Here you’ll get trends of how much the search word is searched for. Which countries / states. Any seasonality and so on. Change the filters to find out. Now you have some relevant keywords that work in your area. Right?

Step 3 : Go to www.google.com and type your selected 10 (or so) keywords in. Look for the number of sites it displays on the top right. For dog food I see:

Results 110 of about 43,400,000 for dog food with Safesearch on”

Phew! 43 million is a very big number. Try ‘dogs food’ and it will show up 25 million. That’s still a lot. Go down the list in step 1 and add a word or two till you can hit a sweet spot less than 500,000. A well optimized site will rank high in that kind of competition. Now you see why it’s tedious and boring? Well you can buy a keyword research software tool to help you. Go to [ gcd.DoOnlineBusiness.info ] for tons of free videos! Keyword research is life and death online.

Where you can place what you found

Now you finally have 10 (or so) keywords that work and for you exclusively. Follow the 9 points of section 1 (above) to place them at the right places in your content. That’s obvious.

Also get back to google.com with the keywords you dropped (now you see why you needed the scribble pad?). Look up which sites score well on them. For instance, for ‘dog food recipes’ I find 20 million competitors… but there is a youtube video at spot # 5. This tells us youtube is being tracked by google on this word. Study that video. Do better keyword packing and post your video on youtube. In a day or two, if this video is replaced by yours… bingo you have your site linked from the first page of google (be sure to start your description with your site address)!

If this last part got you, that’s the law of the jungle… you don’t have to be the fastest deer… you have to be faster than the slowest to not be eaten!

But it’s not always so simple. The site on top may have a history, lot of back-links, links from authority sites like .gov and .edu… all of which give it credibility. So you can’t ever say for sure. What you can do however, is keep posting good stuff on popular sites with your keywords matched… and who knows, maybe a .gov site will link back to you!

If you’ve read this far with a bit of follow-the-instructions, congratulations! For one, you are not a beginner anymore. So while I’m seeing whether this article will rank for “keyword research for beginners”, the subject keyword research for beginners doesn’t apply to you now! Trust this helped! Enjoy your journey as you do online business!

Make Money Making Videos

September 5th, 2009
Google Video Player
Image via Wikipedia

When you think about it, the reason you make any money is 3-fold:

  1. There is a need for what you do
  2. You have an ability to do it
  3. There is a difficulty in replacing you

If one of these three is equal to zero, you may not make much money.

So what does this have to do with making videos? Well, in the huge interconnected world of the internet, you can create a need for what you do by showing it on video! Also, you can reach out to people having the need for your ability, as they can find you easily through your video. A video is more searchable on the search engines. Google in fact has a special section only for videos!

Anyone who sees your video will believe your ability faster. Since videos can’t be ‘ghost-written’, they are true and powerful! What’s important of course is for you to have some ‘ability’. Anything. You might know how to remove wine stains for example. Great! Make a video. Who knows that might start you off on a global laundry business. Do you have a dream?

As for the third point, the difficulty in replacing you, you can establish this with good service and relationship building. Again videos on ‘how-tos’ and ‘common questions’ will take care of this aspect – your video becomes the ‘hand-holder’ even while you are asleep.

Make it a point to title your videos intelligently. Titles are picked up by search engines. For instance, in the example above, I’d use the words ‘wine stain’, the ‘benefit’, and the ‘city’ I’m in so I can service the potential client. It develops into something like, “We remove wine stains and make stained clothes clean anywhere in Vancouver”. Now this title has a good chance of showing up on searches like ‘cleaning wine stains’, ‘stain removal in Vancouver’, ‘clothes cleaners in Vancouver’ etc. The keyword ‘stain’ used twice in a natural way scores more points with the search engine! Here’s more on how to find a good keyword .

Of course this is just the tip of the iceberg. You can learn Internet marketing from top professionals by watching a short video here . Happy to help!

Using Twitter For Business

May 27th, 2009
Image representing Twitter as depicted in Crun...
Image via CrunchBase

When the Personal Computer was invented, the Mainframe Giants scoffed at it, considering the PC undeserving of their attention. Where is the PC today? Everywhere.

Same with Twitter. Do not make the mistake Goliath made. The hottest marketing strategy right now isn’t Google Adwords… It isn’t Yahoo Pay-Per-Click… It isn’t YouTube … And It isn’t FaceBook…

It’s Twitter – a website that has about as many DAILY hits as there are people in California ! (in the 30,000,000+ /day range).

So what’s in it for you?

There’s a gentleman out there in Twitter-Land who has figured out a formula for twitter… with this formula he has been able to use Twitter to generate leads for his business. And he’s revealed it at a webinar held on 27th May 09, Wednesday!

Now this gentleman has more than 60,000 followers following him on his main Twitter website… that means that every time he posts a tweet on his Twitter page, potentially 60,000 people following him are reading whatever he has to say. Sound powerful? Consequently, he is generating an endless amount of leads from the hottest website on the net today… and is showing YOU how to do that! He also reveals how to turn these leads into new associates in YOUR BUSINESS… have I got your attention now?

And yes, almost forgot… He’s generated up to $10,000 PER DAY from TWITTER using this secret formula… And as a personal favor he agreed to share it with us at this webinar!

So how do you get a recorded copy of it? Pop in your details and get ready for training on Internet Marketing like never before:

Name:
Email:

PS: Here’s a 2-minute prelude I recorded in Feb 09 when I began to understand some tricks 🙂


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