Archive for the ‘Marketing’ category

6 Reasons Online Entrepreneurs Should Invest in Virtual Offices

March 12th, 2014

Working from home is often the only practical solution when trying to get a new business off the ground with a limited amount of capital. The only problem is, a residential address is unlikely to impress prospective customers and visiting clients are unlikely to appreciate being treated to coffee at your paper-strewn kitchen table.

Fortunately, there is a simple way to solve these issues and the best thing about it is that it does not cost a fortune – music to the ears of every cash-strapped entrepreneur who is currently based at home. Virtual office space has many benefits to offer and once you have selected a location, you can order a new package in a matter of minutes. Below are six reasons why you should seriously consider doing so.

  1. First impressions really do count. As mentioned above, a residential address and a workstation in the kitchen just won’t cut it when you are trying to land blue-chip companies as clients. A telephone answering and mail forwarding package, which includes the use of a private office at a location of your choosing, could make it much easier to land that first really big client. Once your corporate cash flow is looking healthier, you can look at the possibility of renting a permanent base at the same address or establishing a new headquarters elsewhere.
  2. A friendly and professional receptionist. If you are running a small company all by yourself, it can be very difficult to travel around the country to meet potential clients without your business suffering. People that are greeted by an answering phone when they call to make enquiries are unlikely to leave a message and will probably go elsewhere instead. However, if they are greeted by a professional receptionist who knows how to handle such calls, they are far more likely to leave a number on which you can contact them to arrange a meeting as soon as you are free.
  3. A reliable mail service. If you have ever had an important contract arrive at your home, only to be chewed up by an overenthusiastic dog, you will not need telling how much easier life could be with a dedicated mail handling service. When customers complain by letter, it is vital to respond to their concerns as soon as possible or you could lose their custom for good. A virtual office package that includes mail forwarding or holding will allow you to decide what you would like delivered to your home and when. This, in turn, will make it easier to ensure that no important letters are lost.
  4. A prestigious address. Whilst any address that is not a residential one will be an improvement, as outlined in the first point, the best mail handling packages have far more to offer than an address in a non-descript business estate on the outskirts of town. You can choose from packages in almost every city across the globe. If you are running a fledging advertising agency from a small house in Ruislip, imagine what an address in Soho, London or Madison Avenue, New York could do for your corporate image. When you choose a location for your virtual package, consider your options carefully.
  5. Contacts. If you go for a package that includes the use of a private office, as well as access to drop-in business centres all over the world, you will have the opportunity to network with other small business owners when you are away from home. This could be a great benefit in years to come as you can make some very useful contacts in this manner. Building a network of contacts is vital for the survival of most firms and numerous lucrative business partnerships have arisen from chance meetings between adventurous entrepreneurs who were traveling on business.
  6. Continuity. Even if it is practical to use your home address in the early years, it is almost certain to be impractical once your business starts to expand. For this reason, it could be advantageous to use a virtual address from the very first day that you are open for business. Customers appreciate continuity when dealing with suppliers and service providers, and maintaining the same address over many years can lend an air of solidity to companies in all industries. If you choose the location wisely, you could rent serviced offices at the same address in later years, thereby giving the impression of never having moved at all.

As you can see, there are many benefits to maintaining a virtual address and telephone number, especially if you choose a location such as a prestigious business district in a big city. Don’t let the humble nature of your company hold you back in the early days by limiting your ability to appeal to larger organizations with a more illustrious history.

Tips For Serving Customers Through Twitter

May 5th, 2013

Nowadays it is common to find people getting disappointed by customer service. Individuals actually anticipate that they will have awful customer service, due to the fact that so many companies lack concern about the customer service they provide. Moreover, by the time they become aware of it the damage is already done. Then again, companies that take advantage of Twitter, which is a novel option can be up and coming and make a positive impact. We are talking about both existing and impending customers. When it comes to customer service, the following article reviews three distinctive suggestions for benefiting from Twitter.

You need to offer your customers more than one way to get in touch with you. For example, if your customer urgently needs you to solve a problem, they should be able to call you on the phone. This is why your Twitter bio needs to have your phone number and your email in it. This might not seem all that significant for you but it can make a major difference. Not every person is going to try to visit your site to find your contact information. So, by making things easier for them, you’ll get much better results. You’ll see how much your customers on Twitter like this idea.

One of the main goals of being on Twitter is to show your prospects/customers that you are pretty knowledgeable. Not just that, it is important to be accessible and as personable as possible on Twitter. So, if you want people to think you are important, you need to reply to Tweets as often as you can. Most of the time, people are going to like you a lot more when you do this. It probably seems like this is a tiny thing to do when you want to make an impression but it really does work. Just focus on giving back to the Twitter community in whatever way you can.

To finish, be sure that both you are personally and immediately responding to any customer criticisms you receive. Individuals appreciate immediate attention. You can use Twitter to your benefit, if you wish to please your customers. Customers will have good things to say about you, if you respond to their inquiries in a timely manner. It will allow you to take care of issues faster, plus you will be more responsible. Therefore, you should not delay in taking care of your customers. They are sending you a query by way of Twitter, on account that they need direct attention from you.

8 Simple Ways To Use Promotional Products Or Promotional Merchandise On Web

February 12th, 2013

Promotional Products

With the rise competition on the Internet, it can be challenging to locate means to make your business seem to be different from every person else. Something I think Net marketers are failing to employ properly is promotional products.

Promotional Products are every day products that are published with your business logo, trademark, site address, or another information you desire to promote. The first thing that pertains to many people’s minds are printed t-shirts … but there are several other products you could utilize to make your company stick out from the crowd.

The following are 8 easy means you can easily accustomed Promotional Products on the Internet.

Promote Your Provider’s Site

This is the first thing that pertains to the majority of people’s minds when they think of how they should make use of promotional products. But some people over appeal this. Every product you opt to advertise your company ought to include your website address on it.

Locate Promotional Items That Match Your Niche market

You may always find particular items that will compliment your sort of business – products that you understand your consumers will utilize often! For Example: If you sell bicycles, it will be a good idea to feature a free of cost water bottle that has your emblem on it every time an individual acquisitions a bike. If you have an internet medicine shop, you could present pill organizers with your websites name as well as internet address printed on them.

Free Contests and Drawings

A fantastic means to obtain even more individuals to enroll in your e-newsletter is to hold month-to-month, weekly, or daily contest drawings. The winner of the sketching might get a marketing item with your LINK on it. Because every person adores to win stuff, even more individuals would definitely be willing to provide you their email address. And if you make the item something that associates with your business, the people that register are even more most likely to be targeted.

Motivate Client to Purchase More

You can use promotional products to attract your clients to buy even more products than they typically might have. Exactly how? By bundling multiple items a long with a promo item. For instance, instead of your consumer acquiring 1 eBook, you also provide them a package deal of two eBooks and a complimentary promo item.

The advertising product may also be something connected to the items you’re packing it with. If you’re marketing weight loss info, why not make use of a “step counter as a reward? If you’re offering cookbooks, deliver an apron. There are hundreds of wholesale Promotional Products that you can easily place your logo on … discover one that compliments your products!

Reward Your Greatest Affiliates

Take into account thanking your best affiliates by offering them a Inexpensive Promotional Product. This shows them that you absolutely love the truth that they market your items. You may send gifts to your associate partners when they hit a specific objective, or you could give presents to your leading associates throughout the holidays. By compensating your affiliates, you construct a more powerful partnership with them. They will certainly thank you by continuing to market your company.

Thank Your Devoted Customers

Just like thanking your top associates, you need to additionally consider thanking faithful clients. You can communicate gratitude to consumers that repeatedly by your products, consumers who acquire your high-ticket products, or both! Promotional items remind your customers that the partnership you distribute with them is important to you.

Create a Competitive Advantage

Because of boosted competition, it’s having harder than ever before to contend online. You can use promotional items as a way to show your clients that you are various than your rivals. Instead of performing ” merely another provider”, you can indicate that you are one-of-a-kind. When an individual receives a promotional item from you they are much more most likely to keep in mind you over your competition.

Promote a New Item

If you are kicking off a new product, you may capture your crowd attention as well as broadcast it by using promotional items. At the very least, you ought to send a advertising product to your leading clients when a new item appears. You may also want to think of delivering items to your best associates as well if you have a new product they can promote for you.

My objective is to obtain you to consider brand-new methods to use promotional products. I expect you will execute a few of the ideas I have actually laid out here as well as mind storm different means to second-hand them. If second-handed the right way, these little trinkets may assist you state ahead of your competitors!

Click this web page for Cheap Promotional Products along with Corporate Gifts for your employees.

How To Start Selling Ad Space On Your Blog

February 11th, 2013

After you’ve built up your blog and it’s in a good place with its traffic and repeat readers, you need to start figuring out your monetizing strategy and how you are going to sell your ad space. You’ve set up your foundation so now you just have to research the market. Before you begin to market your blog in terms of advertising space, you need to know which offers will work best for you. You should only be running relevant ads–this much is obvious already (or it should be). Accepting non-relevant advertisers is a bad idea because the conversion rate for them is going to be low. If that happens it’s a non-win even though you’ve made some revenue. Related markets work well but you still need to discuss things with the advertiser.

If you think about advertising, you need to think about business leads. You can rent email lists and market your ad space to other small businesses. You should plan as carefully as you can so that reaching a wide reaching audience is easier. To start, make a list of all the possible markets who can advertise on your site. You want the markets to be relevant to your own site so that your audience makes for a good target. Shopping around is important when renting lists because getting a good deal is something that matters quite a lot. Finding good leads is just a part of it, a sufficient ROI is also important. Even if you break even on the deal, you’ll have increased your network and can get repeat business.

If selling ad space is a goal, get proactive and go find buyers for it. It is also a good idea to market your blog to the ezines that are of good quality and that you know your market is reading. It is important, though, to thoroughly understand your prospects and to ensure that they have already subscribed to the ezines you’ve targeted. This is an old notion; go find your target market and make sure that you’re in front of them. From there it is simply a matter of running advertising for your site or submitting content that they should run with your byline. This works out well, particularly after you’ve found a market and are targeting it properly. Along this same vein, track down related websites that will let you contribute content to them. Before this can work, though, it’s important to ensure that the site doesn’t directly compete with you and that the content you produce is of the highest quality. How much testing do you perform in your business? If you do it, great, and if not then you really need to start using it as quickly as is practical. Talk to people in a good business forum for IM where make money on the internet is discussed, and you will find there are tons of ways to apply the principle of testing. To be fair, people who have only begun with their businesses would not know to do this, and it really is something that you would read about later.

Taking action is extremely important, always, but you need to take care about how you approach everything. That is exactly why a measured amount of action is important rather than trying to set the world on fire. It really does not matter what you are doing in your marketing or advertising, you can easily think of small test scenarios that will provide valuable information.

Performing marketing tests directly on your blog or static site can be one of the best ways to get a quick notion of what is possible with a larger scale test. You will need to know how your traffic responds to your testing, and therefore you have to learn how to track and understand what is going on.

Unfortunately most sites are not positioned to begin selling advertising space. First you need to have a few things already happening for you. Before anybody advertises with you, they’ll want numbers. The exact level of traffic they want is difficult to figure out. But one thing for sure is the more targeted traffic you have, the more you can charge for ad space. How much value you have will go up if you can point to outside sites mentioning your web presence. It is important that your ad space have a page that is dedicated to it; after all this is another product that requires you to sell it. Always have an idea of what you want to accomplish, whether you are using Google Adsense or a third-party sponsor on your site. When you do this, you will more than likely benefit from your actions, plus influence people in the way that you want to. Putting ads above the fold, as most advertisers have found, is not the only way to generate an online revenue.

Google Market Research With Insight

January 19th, 2013

Almost everything that’s performed on-line will call for data and all organizations want a way to monitor the data and analyze it.  If we’re investing a substantial quantity of funds on advertisements and promotions then we wish to know how a lot improved visitors we’ve and regardless of whether or not the campaign was beneficial or possibly a total waste.

Google Insight is a superb and innovative tool to assist you obtain detailed facts about search terms.  It really is most valuable when you’re producing a brand new brand and also you wish to discover if men and women are going to be enthusiastic about it or not.  The top time to make use of it’s when you’re trying to determine the value of any particular keyword.  As an example, you may compare many distinct search phrases to discover which 1 will return the ideal benefits.  You’ll be capable of determine which a single is going to be the very best selection and which one particular will bring in a lot more constant information over a time frame.

You will also be capable of see how some thing performs over time.  You will desire to steer clear of those seasonal keywords as they’re not going to become efficient year-round.  One such example is summer season or winter.

One more excellent advantage to Google market research, Insight is it’s good for all those that are new for the world wide web marketing and advertising field or new corporations.  You will be capable of ascertain common phrases and keywords that are utilised for any distinct brand or product.

You’ll be able to also do geographic research.  This can be a fantastic tool if you are looking to determine how excellent products perform in particular places on the world or state.  This could be a excellent strategy to ascertain if your merchandise are going to be profitable in other regions with the globe.

Insights can also be a terrific way to track particular merchandise and campaigns you are able to type within the information and track it easily and conveniently.  This can also allow you to decide should you must commit a lot more dollars on the advertisement or cut back or just merely leave it as is.

Overall, Insights is a superb Google market research tool that will help you develop your company and keep track in the trends and information from users.  You can figure out which keywords and phrases are preferred, which ones are going to return essentially the most final results and which regions with the globe to market place to based on user evaluation.  This is a great tool for new and experienced businesses.

The Right Way To Utilize Twitter For Product Promotion

December 20th, 2012

Internet marketers find twitter to be a staple in their arsenal of marketing tools. Even though the service is nothing but a micro blogging platform, it’s become a lot more than that, especially for websites that are looking out to build targeted relationships and take their traffic to the next level. The biggest reason for initial failure when using Twitter is impatience rather than forum failure simply giving up too soon is fatal. So How can you benefit from Twitter and gain max exposure to your online business? What is the best technique for using Twitter for the gain of competitive edge? We all have our unique strengths and weaknesses, and that is why there is so much various degrees of success with business across the spectrum. Anyone with experience in Unique Article Wizard will understand what we mean and maybe even have a chuckle about it. Obviously you need to have some working capital for outsourcing which a high percentage of new web businesses cannot afford. Take a look at all you do, and you just may find a way to create hybrid approaches that will give you even more leverage. As always, avoid rushing into anything that you have never done before, and at least do some solid due diligence on the matter. The simple reason is it will make you a better business person because you will know what is good and bad work from your freelancers.

Interesting Tweets: You need to build your reputation with eye catching Tweets. You want the number of people to grow that follow you, not go down. It�s easy to follow and unfollow on Twitter. Making your Tweets relate to your niche you are targeting, aren’t random. Your followers should never feel that they aren’t getting any value from you, so put in the effort to make each tweet interesting.

If you are using Twitter for promoting your business or products it’s a good idea to create niche specific accounts so that you can determine which account to use for your various promotions and product introductions. This applies to you even if you’re targeting one broad niche, because usually such niches will have sub-niches, and having targeted followers for every micro niche will increase the probability of them responding back to your tweets and taking the action you direct them towards. All web based businesses have certain characteristics that arise solely because it is the internet.

Overnight changes that are sweeping in nature are not all that unusual, even if they do not happen very frequently.

We will say that a lot of times business on the net can have to adjust to changes due to so many people abusing something. This article touches on commission vantage for your consideration, but remember you should look at that as just one facet of what you do. Actually, a discerning mind that is willing to openly think about the negatives later on is what you need to have to last well into the future. Everything you do when you are marketing and advertising your business puts you on the line to some degree, but that is just the nature of business.

When tweeting, remember to include the primary keywords, so you get a good ranking in Google. Make your tweets more noticeable and give it a boost with adding keywords, Twitter is seen as a take charge site. You don’t have to add your keyword to each and every tweet, but try to keep a 5:1 ratio. You need to capitalize the internal traffic but get organic traffics well from the search engines, in order to get the most out of Twitter. One thing you need to realize concerning this discussion about Traffic With Anik is it can become as effective as you want; it depends on how you scale your promotions. But it is important to remember that your personal beliefs and attitudes are much more powerful than you realize, and they will impact what you accomplish in business. There are all kinds of expressions thrown around such as a success mindset, for instance, and there is a great deal of credence in that concept. You will find many people whose performance reflects their attitudes such as high performance businesses who achieve a great deal to those who do enough to get by. There is so much available to you from the standpoint of learning how to up your mental game. Take some time to become more aware of the exact things you choose to think or do each day; we think you may be surprised.

As far as online marketing goes, twitter has proven to be a great tool but you shouldn’t stop there since there are many social media tools now available. Utilize the ability to link several sites to your Twitter account so that your tweets are automatically posted to other social media sites such as your Facebook account. Get out of the proverbial box and come up with ways to gain twitter followers, it may take time but your efforts will eventually pay off.

Business Branding Needs More Than A Good Logo

December 7th, 2012

Not many people are going to know what your company logo looks like unless of course, your business has a similar turnover to some major brands such as Apple, Microsoft, Nike or Adidas..
So when it comes to branding a business it’s not only about the logo.

Having said that a brand is important. One of the best definitions of the word ‘brand’ is that it is the psychological association that your customers have with your business or your product. So it’s not simply about the physical logo – it’s about your whole business, your ethos, your level of customer service, the way you answer the phone… All of these count towards your brand.
So how do businesses start to develop a brand? Well, they might consider finding some professionals who could help them and searching the Internet is as good a way as any so you might try a local search such as – branding Kent – and see what comes up from that.

Before you can develop your brand identity, you will have to really understand what the basic values of your business are and what impression you want to give your customers.

Therefore you must also be sure that what you want to tell your customers about your business and your offer matches what your target customer segments want and what you actually deliver.

Of course these days, your website plays a pretty important part in getting your brand so it would be good to get some help in that area also. If you are looking for some help with website design Kent is a pretty good place to start you search. And just when you think you are all sorted you have to think about your website being found on Google a nd other search engines so hopefully your website designers are also skilled in search engine optimisation (SEO). You might want to check out a few possible partners of course so you might try searching for SEO Kent for example and see what you can find …… good luck!

Branding is all about the impression you make. If you want to be successful, that impression should do at least two things – it should convey what is special about your business and it should show you in a positive light. It’s about applying your values to everything you do, clearly and consistently no matter what form the customer interaction takes.

From your website to an email, from an advert, to a telephone conversation – everything you do must be consistent – oh, and then you have to get your entire team to be consistent too!

How To Know Your Posts Are Being Read On Social Media

November 26th, 2012

Tracking your posts on your social media channels can be quite tricky. But there are specific tools you can use to discover whether your posts generate some interaction from your target readers. There are many thousands of posts on the internet from different social media channels including yours. It will be extremely tricky to track them all, but you need to use several techniques that are more efficient than simple bookmarking. One of the social promoting tips is to hire a social media manager. Not merely will you be well placed to get an effective social media specialist, but you also get to have someone who will carefully track all your posts for you.

If you've a social media manager handling your posts from different social media channels it'll be much easier. It is going to be tough to sense if your posts are basically being read by your targeted readers. Nonetheless a social media manager can use different tools so as to decide whether or not you are able to make interactions with your audience. One actual tool is a social media editorial calendar. Although this can not provide any solid evidence about your posts being read, a social media calendar will help you manage and plan diverse posts on different social networking websites at different time durations all throughout the day. Once you are able to plot the topic and time variables, this will allow you to understand and visualise patterns to determine what will and won't work out.

Though using social media for business is popular, not all entrepreneurs have time to monitor their social media activities. For busy female entrepreneurs, social media manager for female entrepreneurs can noticeably help find posts and other social media activities. A social media manager will have the resources to not only hunt down posts but to organise social media activities like posting and promotion. Depending on the plan of action of a social chief, he or she can make a tracking spreadsheet apart from the social media calendar.

A tracking spreadsheet will help you visualise stats to see what days prove to be highly productive and what days show a great decrease in activity. If you're tracking down your twitter postings, you can make a particular twitter spreadsheet with columns for the date, number of re-tweets, number of fans, number of messages, and your additional notes. Put all the correct information in the right column and the following week; indicate your assessment on your discoveries for the week. If you don't have the resources to do all this, it is going to be really convenient on your part if you can have a social media strategist to do it for you instead.

Tracking down your posts to varied social media channels as well as your other social media activities will allow you to determine if your promotional campaign is really clearing. Although it won't essentially tell you if someone is reading your posts, you may be able to track down the number of visitors that took a glance of your post by visiting the social media platform. This in turn will give you an idea about your promotional campaign and find out whether or not your strategy is working.

Emina D Sehovic is the owner of gripsocial. Gripsocial is a social media management company that offers service packages that are meant to help entrepreneurs establish the social media presence they have to grow their companies today without taking up precious time that could be used running their business or hanging out with family. Among the services offered by gripsocial are social media setup, social media strategy and social media management.

Visit gripsocial to take a benefit of a FREE report The Power of 3; Three Reliable Methods to Rule Facebook, Twitter and Linkedin.

Find Out How SEO Copywriting Could Improve Your Rank Status

October 21st, 2012

Search Engine Copy writing, also known as SEO copy writing, remains a mystery to most individuals today. Although search engine optimization is well known and liked, the planning necessary in ensuring its success is not played up enough for the public. On the other hand, SEO copywriting is an essential tool being implemented by online industrialists from all across the globe in order to better promote their web-based existence. SEO copywriting is nothing but the art of writing professional copy for your site that is convincing enough and helps in more than one way. In this article, we will be talking about how you can use SEO copywriting to enhance your search engine rankings and drive more traffic.

SEO copywriting is not that complex but there are a few vital points that you need to remember. First of all, copy should be written to include targeted keywords for your market; this is necessary to trigger the desired response from search engines and lead qualified readers to your site. Then which are the right keywords? These keywords typically comprise of your website’s name for the copy being written, along with any other similar key terms, including the items available for sale or your primary buzz words. Your website will place higher with the important search engines like Google if you make better use of the correct types of keywords in the best locations. However, the challenge is to intertwine these keywords in such a way that it makes the content appealing. In other words, just having a simple list of keywords won’t work. Quite the opposite: You need to ensure that your copy is interesting and informative, attracts the attention of the reader, and doesn’t bear any relation to spam. If we put it in the simplest terms, it won’t be easy to recognize good SEO copywriting, as it appears like any other website content but with more power.

If you want to ensure that everything works out well, you need to team up with a search engine optimization specialist. An important part of effective SEO copywriting is knowing that the leading search engines like Google are picking up on your keyword tags. The search engines ultimately determine how relevant the site is based on the keyword tags pulling attention to the correct subject matter. A search engine optimizer is only concerned with the technical side of SEO, and doesn’t get involved in the copywriting.

The reason it is crucial to stay up to date with Search Engine Optimization is that it is a relatively new and still booming industry segment, often morphing and regularly updating. An SEO copywriter needs to be fast enough to adjust to these modifications quickly and efficiently while coming up with persuasive copy that convert.

Good content should be interesting, informative, and understandable for the majority of the people. Getting you to more traffic and greater income streams, when you utilize high quality SEO copy- writing for your site, you will attain the higher placements with the search engines. You will not get the end results that you expect regardless of how impressive your website or blog proves to be if it does not have high quality copy.

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How Are Aerial Billboards Used In Marketing?

October 11th, 2012

My first visit to Canada some years ago brought to my attention a stark difference in highway travel from the US. Besides everything being measured in metric, I was struck by the absence of billboards. At first it was a pleasant change. But I found after a while that I missed the information they present as I travel.

We all know what billboards are, huge signs supported by a structure mounted on some rented piece of property like a farmer’s field. The more traffic on the highway, the better. The billboard will hopefully grab the attention of passers by. But imagine this: the billboard flies off the stand and floats over a huge crowd of people who all look up and read it. That is not fanciful; it is the essence of advertising using an aerial billboard.

Aerial billboards have several differences from standard roadside billboards. First, while the roadside billboard is stationary and awaits the moving people, aerial billboards are moving while the people are stationary. Second, the roadside billboard may be read by some traveling by, but the aerial billboard will be read by virtually everyone over whom it is flown. The roadside billboard will probably take a long time to be read by 100,000 people, while the aerial billboard could be read by that many in a matter of minutes.

The aerial billboard is not a banner though a streaming banner is sometimes dragged behind the billboard to give an additional message. Most aerial billboards are made of nylon. Some are dyed with a sun inhibitor for protection while others are painted. Aerial billboards could be as large as 50 feet tall and 100 feet long! The message they display may be the name of a product, a photo, a logo, or just about any message you see on a roadside billboard.

This huge billboard is supported in the front by a lead pole and weighted on the bottom so it stays upright. A bridle is attached to the lead pole and that attached to a 250 feet rope. The pilot gets airborne, then circles around and tries to hook a loop of rope attached to two poles. This loop is fastened to the tow rope. The hook is attached to the bottom of the plane. As the pilot passes over the banner and catches it, he immediately banks upward, causing the billboard to be pulled upward, away from the ground.

Though the billboard is made of lightweight material, it is still quite a drag on a small plane. In fact, strong winds could cancel a flight or at least prohibit them from adding the extra banner message at the end. When the pilot has finished, he gently drops the billboard at the airfield where it can be stored and perhaps used again.

The size and shape of the message trailing behind the plane is the only real difference between an aerial banner and an aerial billboard. Clients might include restaurants, products, special events, ordinary people with congratulatory messages, wedding proposals, directions, information like a web page where they can get further details, special sales, local businesses, movie promotions, and many others. Billboard messages include just about anything people want to get to the word out about.

The good news is that the cost of a billboard or banner ad is a lot less than some TV or printed ads. Generally, companies charge from $2500 up to design and prepare the billboard itself. The charge to pull the billboard is usually $400 to $500 an hour. If it is done right, companies using this method of aerial advertising can be confident that the billboard will bring in revenue equal to several times this cost. It is an investment.

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