How To Start Selling Ad Space On Your Blog

February 11th, 2013 by admin Leave a reply »

After you’ve built up your blog and it’s in a good place with its traffic and repeat readers, you need to start figuring out your monetizing strategy and how you are going to sell your ad space. You’ve set up your foundation so now you just have to research the market. Before you begin to market your blog in terms of advertising space, you need to know which offers will work best for you. You should only be running relevant ads–this much is obvious already (or it should be). Accepting non-relevant advertisers is a bad idea because the conversion rate for them is going to be low. If that happens it’s a non-win even though you’ve made some revenue. Related markets work well but you still need to discuss things with the advertiser.

If you think about advertising, you need to think about business leads. You can rent email lists and market your ad space to other small businesses. You should plan as carefully as you can so that reaching a wide reaching audience is easier. To start, make a list of all the possible markets who can advertise on your site. You want the markets to be relevant to your own site so that your audience makes for a good target. Shopping around is important when renting lists because getting a good deal is something that matters quite a lot. Finding good leads is just a part of it, a sufficient ROI is also important. Even if you break even on the deal, you’ll have increased your network and can get repeat business.

If selling ad space is a goal, get proactive and go find buyers for it. It is also a good idea to market your blog to the ezines that are of good quality and that you know your market is reading. It is important, though, to thoroughly understand your prospects and to ensure that they have already subscribed to the ezines you’ve targeted. This is an old notion; go find your target market and make sure that you’re in front of them. From there it is simply a matter of running advertising for your site or submitting content that they should run with your byline. This works out well, particularly after you’ve found a market and are targeting it properly. Along this same vein, track down related websites that will let you contribute content to them. Before this can work, though, it’s important to ensure that the site doesn’t directly compete with you and that the content you produce is of the highest quality. How much testing do you perform in your business? If you do it, great, and if not then you really need to start using it as quickly as is practical. Talk to people in a good business forum for IM where make money on the internet is discussed, and you will find there are tons of ways to apply the principle of testing. To be fair, people who have only begun with their businesses would not know to do this, and it really is something that you would read about later.

Taking action is extremely important, always, but you need to take care about how you approach everything. That is exactly why a measured amount of action is important rather than trying to set the world on fire. It really does not matter what you are doing in your marketing or advertising, you can easily think of small test scenarios that will provide valuable information.

Performing marketing tests directly on your blog or static site can be one of the best ways to get a quick notion of what is possible with a larger scale test. You will need to know how your traffic responds to your testing, and therefore you have to learn how to track and understand what is going on.

Unfortunately most sites are not positioned to begin selling advertising space. First you need to have a few things already happening for you. Before anybody advertises with you, they’ll want numbers. The exact level of traffic they want is difficult to figure out. But one thing for sure is the more targeted traffic you have, the more you can charge for ad space. How much value you have will go up if you can point to outside sites mentioning your web presence. It is important that your ad space have a page that is dedicated to it; after all this is another product that requires you to sell it. Always have an idea of what you want to accomplish, whether you are using Google Adsense or a third-party sponsor on your site. When you do this, you will more than likely benefit from your actions, plus influence people in the way that you want to. Putting ads above the fold, as most advertisers have found, is not the only way to generate an online revenue.

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