Business Branding Needs More Than A Good Logo

December 7th, 2012 by admin Leave a reply »

Not many people are going to know what your company logo looks like unless of course, your business has a similar turnover to some major brands such as Apple, Microsoft, Nike or Adidas..
So when it comes to branding a business it’s not only about the logo.

Having said that a brand is important. One of the best definitions of the word ‘brand’ is that it is the psychological association that your customers have with your business or your product. So it’s not simply about the physical logo – it’s about your whole business, your ethos, your level of customer service, the way you answer the phone… All of these count towards your brand.
So how do businesses start to develop a brand? Well, they might consider finding some professionals who could help them and searching the Internet is as good a way as any so you might try a local search such as – branding Kent – and see what comes up from that.

Before you can develop your brand identity, you will have to really understand what the basic values of your business are and what impression you want to give your customers.

Therefore you must also be sure that what you want to tell your customers about your business and your offer matches what your target customer segments want and what you actually deliver.

Of course these days, your website plays a pretty important part in getting your brand so it would be good to get some help in that area also. If you are looking for some help with website design Kent is a pretty good place to start you search. And just when you think you are all sorted you have to think about your website being found on Google a nd other search engines so hopefully your website designers are also skilled in search engine optimisation (SEO). You might want to check out a few possible partners of course so you might try searching for SEO Kent for example and see what you can find …… good luck!

Branding is all about the impression you make. If you want to be successful, that impression should do at least two things – it should convey what is special about your business and it should show you in a positive light. It’s about applying your values to everything you do, clearly and consistently no matter what form the customer interaction takes.

From your website to an email, from an advert, to a telephone conversation – everything you do must be consistent – oh, and then you have to get your entire team to be consistent too!

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