Role of domain name in SEO

March 27th, 2010 by admin Leave a reply »

The domain name you choose is definitive of your business. While you are just understanding how online works, experiment with www.yourname.com. The reasons are, one, you’ll like to own www.yourname.com and two, once you get a fix on what domain/s you need you would have learned aspects about forwarding, masking and hosting of domains using your name.

Coming to the real choice of domain, pick something that has the keywords of your business in it. For example, if you are into renting cars, www.carrentals.com would be better than www.autohire.com, get it? Then you cou optimise your website for the words “car” and “rentals” and build everything in harmony online.

But chances are you will not get www.carrentals.com. Now we have 5 options:

1. Use another extension: The debated but often agreed hierarchy for SEO is .com / .net / .org / .info / .biz / .country (.us, .in, .uk etc) / .me, .mobi etc… preferred in this sequence by google.

2. Suffix your keywords in a phrase (in the same order): Here www.hirecarrentals.com might be better than www.joescarrentals.com because ‘hire’ could play a role in many searches too.

3. Prefix your keywords: For example www.carrentalsonline.com might be great because it shows the search engine your keyword first, but its value is debatable.

4. Use a hyphen: Search engines do not really distinguish www.carrentals.com from www.car-rentals.com but humans do. So if it is easy on the tongue and eye, go for a hyphen.

5. Keep high keyword density: When using suffixes or prefixes, keep the non-keyword part short. This way your domain name will not be diluted in the search engine’s eyes. Therefore www.carrentals4u.com is probably better than www.carrentalsonline.com.

As with anything on SEO, all this is debabtable but for sure google loves domain names. Proof of this is the fact that ww.creditcards.com ranks on top of the key search “credit cards” even though the mighty banks would love to own that space. Case closed! 😉

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1 comment

  1. E'Anne Frye says:

    Thanks again, Sandeep. : )

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