Track and split-test your site to improve conversions

May 29th, 2009 by admin Leave a reply »

If you are driven by The Definitive Guide to Google Adwords you’ll want to keep in mind the words of top internet marketer Jim Edwards, "Tracking and testing is the solution to attract more visitors. Every serious online business owner eats, sleeps and breaths targeted traffic to their website. They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers. But, believe it or not, it’s easier to increase your income by simply selling more of the visitors you already get than trying to chase down more traffic."

You can now have access to a system that’s proven to attract more visitors… the Add2it Go-To System … probably the most overlooked and underutilized, but certainly the most powerful strategy for increasing sales and opt-in subscriptions. Jim says, "If you spend any time or money on advertising, you must start testing and tracking." Simply put, ‘tracking’ means you measure the effectiveness of each individual advertising source you use to promote your business.

For example, if you advertise in email newsletters, you should know how effective each newsletter ad rates compared to all the others in terms of sales and subscribers generated. This enables you to know whether an ad makes or loses money. Testing means you constantly look for ways to improve your ads in small, incremental amounts that add up over time.

The most common (and effective) tests you can run are A-B split tests, which pit two variables against each other to determine which converts more lookers into buyers. Split testing headlines, price points, and guarantee periods make, from my experience, the best places to start testing.

The reason testing and tracking can double your profits (or more) lies in the power of small, incremental improvements. Lets say, for example, you decide to do a series of split tests on a website that currently converts 1 in every 100 visitors (1% conversion). You test, headline, price, guarantee and a payment plan. If each of the 4 tests yields a .25% increase in conversion, you would not see an increase in sales to 2% (4x.25%), but actually an increase to almost 2.5% since each improvement builds on the last!"

So how about getting started now? Click to access a system used by millionaires to become millionaires.

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